Integrated experiential experiences for effective engagement

Promo Events

• Sampling distribution either by the advertiser's promotional team or by Village staff
• Advertising materials/product placement on seats
• Possibility of placing branded constructions in the foyer
• Interaction of the promotional team with potential consumers

"Lucky Seat" Promo Activities/Contests

• Interactive activities within selected screenings in combination with advertising spot screening on big screen
• Brief program interruption for the announcement of winners and interaction of the audience with the respective promotional team
• Display of the activity on selected VILLAGE media